CURRICULM VITAE AND LIST OF PUBLICATIONS (October 2010)

Personal Details

Name : Enav Friedmann

Work Address:  The Department of Business Administration, Guilford Glazer School of Management, Ben-Gurion University of the Negev, P.O. Box 653, Beer-Sheva, 84105, Israel

E-mail: Enav.friedmann@gmail.com

Tel: 052-6091236

Education

1998-2001                 B.A., Behavioral Sciences, Ben-Gurion University of the Negev

2002-2006                 M.A. (Cum Laude), Business Administration, 

                                   Guilford Glazer School of Management, Ben-Gurion University 

of the Negev. Advisor: Prof. Oded Lowengart, Thesis: "Predicting purchase intentions by subjective utilities of a product and emotional orientation factors"

2010 – Present           Ph.D Student, Business Administration, Guilford 

                                   Glazer School of Management, Ben-Gurion University of the 

Negev. Advisors:  Prof. Oded Lowengart, Thesis: "Gender differences in the process of products' choice with multiple variables and alternatives".

Educational activities

2010-present           Junior Staff, Ben-Gurion University

1)    Course teaching:

                 "Marketing Management ", MA,   

                 Department of Business Administration, Ben-

                 Gurion University.

2004-2009

2)    Teaching Assistant - Business Administration, Guilford Glazer School of Management, Ben- Gurion University of the Negev in the following courses:

" Marketing Management ", M.A. and B.A.               

"Product's policy", M.A.

" Markets Research ", M.A.

"Pricing", M.A

Awards, Prizes and Fellowships

2010 – 2014 – The "Negev Fellowship" for Exceptional Ph.D Students, Kreitman School of Advanced Graduate Studies, Ben-Gurion University

Scientific Publications

 Friedmann, Enav and Lowengart, Oded, in review, “Gender Differences in the effects of product's utilities and identity consumption on purchase intentions"

Research Abstract

Gender differences in the process of products' choice with multiple variables and alternatives

In my research I am trying to characterize the process of products' choice of men and women, when purchasing multiple products. One process that needs to be controlled for is the level of purchase involvement and product's complexity, which might influence the information processes of consumers. Is there a consistent pattern of evaluation and formation of product's preference, between men and women, such as emotional elements are more important in this process for women and utilitarian elements for men? This examination will be explored by choice models, examining a more realistic choice model between multiple alternatives in the same product categories.

 In addition to the important theoretical implication of understanding gender difference in products choice process , there is an important managerial implications: marketers can better tailor the marketing efforts for the women and men segments.